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EEA: EUROPE UNITED IN THE HORSE BUSINESS In September 2021, a new equestrian trade association, the European Equestrian Association (EEA), will hold its inaugural meeting at the Koelnmesse exhibition centre. RB spoke with initiator and founder Stefan Schwanbeck. Mr Schwanbeck: there are various associations in the field of equestrian sports and business. Why do we need the EEA?Schwanbeck: I have been studying the international networks of the equestrian industry for about two years. During this time, I have identified many good structures, but above all the need for a European organisation. The horse as an economic factor is turning over billions of dollars on a worldwide scale, with the origin and centre lying in Europe as regards tradition, brands and structures. Great Britain and, above all, BETA play an exemplary role in this. However, since Brexit, it has become necessary for manufacturers, distributors and associations based at mainland European to