RECORD NUMBER OF VISITORS
For the 10th time, Hillerød Horse Show opened the doors to Zealand’s largest indoor horse show and trade
fair from Nov. 14th-16th, 2021 in corporation with its main sponsor Equsana and with Malgré Tout Media
as media partner.

With a record number of posts and interaction on both our Danish and international social media
platforms Malgré Tout Media successfully contributed to raising awareness of the extensive schedule of
the event both before and during. An event which included inspiring lectures, educational clinics and
breath-taking shows with both professionals and amateurs from Denmark and abroad.
During the three-day event Malgré Tout Media also welcomed European Equestrian Business Association
represented by Anna Lena Grytz and Lene Traxel for an inspirational talk on future collaborations.

Over the weekend of Nov. 14th-16th, more than 10,300 visitors made their way to the event, ready to be
inspired by all the exciting activities.
The exhibition halls were prepared with 130 exhibitors stands over an area of 10,000 square meters. Here
there was plenty of opportunity to shop till you drop within the latest trends.

FIRST TIME EVER – HORSES IN ROYAL STAGE
As a venue Royal Stage was challenged with having to make it possible for horses to enter the ir large new
arena. To make this happened the debut of a 20 x 40-meter riding arena was realized by riding arena
sponsor Jemo Trading.
It required 800 rubber mats and 160 tons of specially mixed riding arena sand to create this extended
riding arena built in the arena.

INSPIRING EVENING CLINICS WITH TOP RIDERS
During the event two magnificent evening clinics were held with Danish dressage top riders and national
team members, Cathrine Dufour and Daniel Bachmann respectively sponsored by NAF and Lille Hellebæk
Sadelmageri. The two provided inspiration for training horses from a young age and up to Grand Prix level.
On top of that visitors could choose from more than 70 free clinics, lectures and shows in and around the
Royal Stage.

SEE YOU NEXT YEAR
Mark your calendars and get ready for an even more exciting show and fair next year.
Follow Hillerød Horse Show for updates on next year’s event Nov. 11th-13th, 2022.
https://www.facebook.com/hillerodhorseshow
https://www.instagram.com/hillerodhorseshow/
https://hillerodhorseshow.dk/

For further information please contact:
Troels Højvig, CEO Malgré Tout Media at th@malgretout.dk, mobil: + 45 2383 2123

Quelle: Press release Malgré Tout Media