SPRINGSTAR: CUSTOMERS' PURCHASING AWARENESS IS CHANGING NOTICEABLY Reitsport Branche 12/ 2021 EEBA club member SPRINGSTAR GmbH, founded in 2009, is a manufacturer of riding clothes and riding accessories for fashion-conscious female riders. We talk to Ümit Göycali, CEO. What do you consider the biggest challenges in the equestrian sector at the moment? Due to the pandemic, traditional sales structures via direct sales at events have collapsed for many dealers from one moment to the next. Digitalisation became a huge challenge for many more traditionally oriented dealers. Only those who managed to react quickly to this change could continue to position themselves in the market and do good business. And although things are slowly getting back to normal, we have to be prepared to react eben more flexibly, quickly and creatively to changing conditions and changing buying behaviour in the future. This will be supported by keeping a forward -looking mind,